In Adam Smith's book, THE POWER OF THE MIND, positive imagery is based on the quote: "What you believe to be true is true, or will become true". This quote is maybe one of the strongest psychological quotes to athletic success and is part of a successful coach's philosophy.
Thousand's of world class athletes believe that Phiten products endow them with more endurance, make them quicker, make them stronger, and make them recover from fatigue faster. The message here is, " Coaches, sell your athletes on Phiten's better way." Athletes, "A leg up is a step ahead." Phiten gives you that "leg Up". Don't be left a step behind.